AT&T CEO slams T-Mobile for its senior discounts marketing campaign

S&P 500

3,949.99

+3.98(+0.10%)

 

Dow 30

31,211.26

+76.17(+0.24%)

 

Nasdaq

11,727.68

+8.00(+0.07%)

 

Russell 2000

1,838.23

-0.23(-0.01%)

 

Crude Oil

85.97

-2.51(-2.84%)

 

Gold

1,696.90

-12.20(-0.71%)

 

Silver

19.53

-0.04(-0.20%)

 

EUR/USD

1.0000

+0.0019(+0.19%)

 

10-Yr Bond

3.4390

+0.0270(+0.79%)

 

GBP/USD

1.1509

-0.0033(-0.29%)

 

USD/JPY

143.2530

+0.1600(+0.11%)

 

BTC-USD

20,140.75

-168.33(-0.83%)

 

CMC Crypto 200

479.13

+1.74(+0.36%)

 

FTSE 100

7,269.03

-8.27(-0.11%)

 

Nikkei 225

27,875.91

+57.29(+0.21%)

 

AT&T (T) CEO John Stankey has a message to rival T-Mobile: Cut the nonsense when advertising to seniors.

“They issued some statements and went out into the market with some communications that were inaccurate and not true,” Stankey told Yahoo Finance Live at the Goldman Sachs Communacopia + Technology Conference this week (video above).

T-Mobile (TMUS) — long seen as a clever marketer of its wireless brand — recently launched a campaign dubbed “Verizon and AT&T Ban Senior Discounts.” The marketing stunt claims that “92% of seniors in the U.S. can’t get a wireless discount from Verizon or AT&T because they don’t live in Florida.”

The campaign is meant to shed light on T-Mobile’s Unlimited 55+ plan, which gives people over the age of 55 a discount to access its network. An existing entry-level package for those over the age of 55 starts at $40 a month. AT&T also offers a 55+ plan, but it’s only available in Florida.

AT&T CEO John Stankey speaks onstage at Day 2 of the Vanity Fair New Establishment Summit 2018 at The Wallis Annenberg Center for the Performing Arts on October 10, 2018, in Beverly Hills, California. (Photo by Matt Winkelmeyer/Getty Images)

AT&T quickly filed a lawsuit against T-Mobile in Texas’s Eastern District Court, claiming T-Mobile engaged in false advertising. T-Mobile didn’t immediately return Yahoo Finance’s request for comment.

“I felt like in this case, there was demonstrable damage done in the market given how broadly communicated this was to the senior community,” Stankey added. “And I’d like the courts to actually take a look at that and maybe deliver a little bit more of a significant review than doing it through the traditional channels that it does.”

When asked if T-Mobile’s tactics frustrated him, Stankey offered a frank response.

“We come to work every day, we know we’re going have competitors, and we work aggressively to do what we need to do to tell our story,” he said. “But I’m not going to stand by idly and have somebody not tell the truth about my company. And from that perspective, you’re going to get a response.”

Brian Sozzi is an editor-at-large and anchor at Yahoo Finance. Follow Sozzi on Twitter @BrianSozzi and on LinkedIn.

Click here for the latest trending stock tickers of the Yahoo Finance platform

Click here for the latest stock market news and in-depth analysis, including events that move stocks

Read the latest financial and business news from Yahoo Finance

Download the Yahoo Finance app for Apple or Android

Follow Yahoo Finance on Twitter, Facebook, Instagram, Flipboard, LinkedIn, and YouTube

Advertisement

Insider Monkey

David Tepper Initiated Buying These 10 Stocks for the Rest of 2022

In this article, we discuss the 10 stocks David Tepper is buying for the rest of 2022. To skip the details of David Tepper’s achievements, investment philosophy, and information about Appaloosa Management, go directly to David Tepper Initiated Buying These 5 Stocks for the Rest of 2022. David Tepper is an American billionaire and a […]

SmartAsset

IRS Changing How Beneficiaries Receive Retirement Funds

In an effort to streamline the regulation that governs how retirement accounts can be used, the IRS has proposed a change for 403(b) plans – a type of workplace retirement plan use mostly by public and non-profit employees. Employer-sponsored plans … Continue reading → The post The IRS Is Changing How Your Beneficiaries Receive Your Retirement Funds appeared first on SmartAsset Blog.

Motley Fool

These 2 Falling Stocks Look More Interesting Than Ever

Investors haven’t gotten any significant signs of a rebound from the decline earlier this week, and on Thursday morning, futures contracts on the Dow Jones Industrial Average (DJINDICES: ^DJI), S&P 500 (SNPINDEX: ^GSPC), and Nasdaq Composite (NASDAQINDEX: ^IXIC) all suggested another mixed to downward open of trading. A couple of stocks moved sharply lower in premarket trading on Thursday, but the reasons actually suggested better future prospects in the long run. Adobe (NASDAQ: ADBE) and NextEra Energy (NYSE: NEE) made moves that often lead to short-term price declines, and traders responded the way they usually would.

The Telegraph

London comes to a standstill for Queen Elizabeth’s final homecoming

In life, she made it her purpose to be seen to be believed. In death, it was just the same, as Queen Elizabeth II came home to her family, carried by a hearse lit up as a moving beacon and watched by a city at standstill. The late Queen, who on Tuesday night left Scotland for the final time and returned to Buckingham Palace, was enveloped in cheers, applause and the glow of countless camera phones as she made her slow journey through the streets of London. In darkness and pouring rain, wellwishe

The Wall Street Journal

Russian Oil Giant Rosneft Earns $7 Billion After Crude-Price Surge

How is Russia’s oil industry doing under the weight of international sanctions? Not bad at all, according to the earnings of the biggest Kremlin-controlled oil major. Rosneft Oil said profits rose in the first half of the year, as rising crude prices helped Russia’s state-backed energy giant and biggest taxpayer to shrug off mounting restrictions on exports. The company said net income rose 13% from a year earlier to 432 billion rubles, or around $7.2 billion. Fossil-fuel production rose 1.5% to

Insider Monkey

10 Monthly Dividend Stocks with Highest Yields

In this article, we discuss 10 monthly dividend stocks with highest yields. You can skip our detailed analysis of dividend stocks and their performance in the current market environment, and go directly to read 5 Monthly Dividend Stocks with Highest Yields. The volatile stock market has brought dividend stocks into the limelight this year. Investors […]

Bloomberg

US Retail Sales Unexpectedly Rise After Drop in Prior Month

(Bloomberg) — US retail sales unexpectedly rose in August after declining a month earlier, as consumer demand for goods broadly held up but showed signs of moderating amid historic inflation.Most Read from BloombergPutin’s Options Narrow After Ukraine Scores Battlefield RoutRay Dalio Does the Math: Rates at 4.5% Would Sink Stocks by 20%Ethereum Finishes Long-Awaited Energy-Saving ‘Merge’ UpgradeNY Judge Who Doesn’t Tolerate ‘Nonsense’ May Be Named Special Master in Trump CaseTerra Co-Founder Do

Benzinga

China Braces To Hike Penalties Under Its Cyber Law; Alibaba And Its Peers Better Watch Out

China’s cyberspace regulator proposed a series of amendments to the country’s cybersecurity law, including raising the size of fines for some violations, Reuters reports. The Cyberspace Administration of China aimed to introduce a penalty that would see critical information infrastructure operators facing a fine of up to 5% of their previous year’s revenue or ten times the amount they paid for the product. The CAC looked to raise the fines for some violations from up to 100,000 yuan ($14,371) to

Bloomberg

Stocks Rise as Dip Buyers Win Tug of War Over Fed: Markets Wrap

(Bloomberg) — US stocks rebounded in late trading a day after hot inflation sparked the biggest rout in more than two years. The dollar fell, while short-end Treasury yields edged higher.Most Read from BloombergNY Judge Who Doesn’t Tolerate ‘Nonsense’ May Be Named Special Master in Trump CaseRay Dalio Does the Math: Rates at 4.5% Would Sink Stocks by 20%Terra Co-Founder Do Kwon Faces Arrest Warrant in South KoreaStocks Rise as Dip Buyers Win Tug of War Over Fed: Markets WrapXi Unlikely to Throw

Bloomberg

Xi Unlikely to Throw Putin a Lifeline as Ukraine Struggles Mount

(Bloomberg) — Shortly before invading Ukraine in February, Vladimir Putin and Xi Jinping declared a “no limits” friendship. Yet even as his forces suffer humiliating losses on the battlefield, Russia’s president shouldn’t expect much help at his first meeting with his Chinese counterpart since then.Most Read from BloombergPutin’s Options Narrow After Ukraine Scores Battlefield RoutRay Dalio Does the Math: Rates at 4.5% Would Sink Stocks by 20%Ethereum Finishes Long-Awaited Energy-Saving ‘Merge’

The Hill

Why Buttigieg is sparking 2024 chatter

The ordinarily polished Mayor Pete suddenly was casual. “Who knows,” Transportation Secretary Pete Buttigieg told Vox Media’s Code Conference when asked last week about the idea of running for president again. “You don’t run for an office — well, maybe some people do — because you always wanted to,” he said. “But I think you run for…

Leave A Reply

Your email address will not be published.